Silvana Gargione

After 3 months of launch data, Wallnut.com came to me to revise their website copy to include clever taglines, concise product messaging, and clear brand differentiation - all while maintaining a playful and approachable voice. We started with the How It Works page.

As a company, we prioritized having Anti-Racism and Anti-Bias statements for each area of the public-facing and internal business. To that end, this is the dense but direct copy that we collaborated on and published to hold ourselves accountable and mark change in real time.

Enkay is a lifestyle brand that needed a blog to build its authority as a brand and aggregate its content for SEO purposes. I wrote 4 blogs a month for them ranging from home decor tips to interviews with rug weavers to deep dives into a cultural aspect of their company's Indian roots.

Photos of the Moon on Your Cellphone (and other reasons to hire a professional) is a great example of a B2B marketing email I wrote in a lighthearted voice that is jam-packed with persuasive and compelling reasons to partner with this company. Their goal was to be an authority that could be trusted to do excellent work while still maintaining creative and collaborative energy.

I wrote 1000+ product descriptions of original art and photography to elevate the UX, cement the brand voice, and ensure each print was SEO optimized.

I served as copywriter, creative director, and project manager on this lead magnet download created in 2021. I pitched ideas, managed end-to-end creative direction, interviewed actors and curated their answers, and provided feedback to the designers. I also partnered with the backend team to be sure each potential client was placed in the right sales funnel after opting-in on this evergreen offering.

Brian began online events and podcasting during the pandemic which required a huge shift in content creation. For every event, I would create branded visual assets as well as write emails, social media posts, and landing page copy to support awareness and ensure attendance. I also would coordinate the marketing calendar with his podcase episode release dates and partnership commitments.

This is a great example of distilling broad information down into a clear message that connects with readers on a more emotional and human level. I used first-hand sources to gather biographical information on each artisan, as well as did research about their region and their style of weaving.

This social media post is a great example of a shift in tone that is specific to a market, cause, and platform - in this case, I needed to maintain authority and seriousness while also ensuring it grabbed and held a reader's attention.

Each month I ghostwrote an email that targeted architects, contractors, and builders in the voice of the business owner. I would highlight a large-scale project from earlier that year and spend a short time discussing it with the photographer to touch on personal stories, visual and design elements of note, and his 'signature' places to eat recommendation.

A text-only email promoting a new coaching option utilizing FB Live to Brian's mailing list of current clients.

All text on iCabinets.com is original content based on client's needs.

The Perfect Gift.